2020
GRD-01 – a mask built to last.
Digital Campaign
GRD-01 Face Mask
During the pandemic, masks became an essential item in daily life. However, high-quality, durable, and visually innovative masks remained scarce in the market. Drawing from extensive market research and an understanding of the brand’s visual culture, I crafted a series of online animated advertisements for this mask.
Design for a High-Demand Product
The design emphasized the product's durability and stylish appearance, reinforcing the brand’s commitment to quality. This campaign significantly boosted the product's visibility and sales, achieving a record-breaking performance for the brand.
